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We Simplify Your Marketing
Like many entrepreneurs, you can feel spread too thin with competing priorities. This causes a lack of consistency in your marketing while hindering growth.
From lead generation to social media – we’re your dedicated marketing resource that not only creates a plan, but brings it to fruition.
We’ve got you covered.
See How it Works
We Simplify Your Marketing
From lead generation to social media – we’re your dedicated in-house marketing resource that not only creates a plan, but brings it to fruition.
By becoming a trusted partner,
you will experience:
From lead generation to social media – we’re your dedicated in-house marketing resource that not only creates a plan, but can bring it to fruition.
By becoming a trusted partner,
you will experience:
Like many entrepreneurs, you can feel spread too thin with competing priorities. This causes a lack of consistency in your marketing while hindering growth.
We’ve got you covered.
We offer two distinct ways to simplify your
business and help achieve your goals.
Develop a Strategic
Brand Foundation
Every business needs a solid foundation in order to develop effective marketing campaigns:
- Website that shows credibility and converts
- Clear & concise messaging
- Consistent visual branding
Brand & Marketing Messaging
We work with you to develop clear messaging for your business. We start by distilling down your value proposition which is the base for other projects such as website copy, boilerplate, and social media descriptions.
Website Development
We design websites that are both simple, effective, and optimized. We tailor each website to the needs of our clients based on their specific message, industry, and target customer.
Visual Brand Identity
We create a consistent visual identity that builds credibility. Whether you are looking to launch a brand or refresh your current brand, we can help.
Build the Infrastructure to
Attract the Right Customers
After developing the foundation, you’ll need the infrastructure in place to both drive traffic and convert leads into customers.
This is usually done through a combination of:
- Lead Generator & Email Capture
- Automated Email Sequence
- 1-Year Marketing Plan
- Ongoing Marketing Execution
- Social Media, Content Marketing, SEO, & Paid Search
Marketing Plan
Through a comprehensive plan, we provide expert level planning, research, and strategy that sets you up for success while achieving the best ROI. You’ll get clarity on who your target customers are and how to reach them.
Lead Generation Funnel
We will help you develop a high-value asset (like an ebook) for your visitors to download in exchange for their email address, and a series of emails designed to develop trust and move them towards a purchase.
External Marketing Manager
We partner with you as your ongoing outsourced marketing manager to execute your entire marketing strategy. You’ll have a dedicated in-house marketing resource that not only creates a plan, but brings it to fruition.
External Marketing Manager
Overview
Have Confidence In Your Marketing.
We partner with you as your ongoing marketing manager to execute your entire marketing strategy. You’ll have a dedicated in-house marketing resource that not only creates a plan, but brings it to fruition. Consider us your own marketing department.
Services
Content Marketing
Creating useful content provides value to your potential customers, increases engagement, and helps you rank higher in Google Search. We work with you to turn your ideas into content that can be used on different platforms. This may include recurring blog posts or running your monthly newsletter.
SEO & Paid Search
Whether you’re a local brick-and-mortar business or e-commerce store, Search Engine Optimization (SEO) or paid search (Google Ads), can help people discover your business and generate sales.
Lead Generation & Email Automation
We will help you develop a high-value asset (like an ebook) for your visitors to download in exchange for their email address, and a series of emails designed to develop trust and move them towards a purchase.
Lead Generation & Email Automation
We will help you develop a high-value asset (like an ebook) for your visitors to download in exchange for their email address, and a series of emails designed to develop trust and move them towards a purchase.
Social Media
Social media is an important channel to both engage current customer and attract new ones. We can recommend what platforms you should be utilizing and help develop the content for them.
Social Media
Social media is an important channel to both engage current customer and attract new ones. We can recommend what platforms you should be utilizing and help develop the content for them.
1-Year Marketing Plan
Through an audit and comprehensive plan, we provide expert level planning, research, and strategy that sets you up for success while achieving the best ROI. You’ll get clarity on who your target customers are and how to reach them.
Ongoing Consulting
As new unforeseen challenges and opportunities arise, we’re there to offer expert advice. We provide access to ongoing strategic consulting, monthly reports & insights, and weekly check-in calls.
5-Step Process
We’ve designed a 5-step process to guide our
efforts while ensuring consistency and results.
We’ve designed a 5-step process to guide our efforts while ensuring consistency and results.
Discovery Session
To start, we conduct a discovery session to understand the root of your pain points and align on goals, so we can find optimal solutions and plans.
One-Year Marketing Plan
Based on findings from the Discovery Session, we'll propose a detailed and comprehensive marketing plan for activities over the next 12 months.
Lay the Foundation
Following the agreed upon marketing plan, we create a base for all future efforts. This includes creating a marketing calendar, integrating systems, and setting up tracking so we can start to fully measure the effectiveness of initiatives.
Execute & Experiment
We start to execute against the strategies and initiatives agreed upon in the marketing plan. We'll experiment with different tactics and find what is driving growth and results.
Maintain & Adapt
After the core plans have been launched and are running, we then use data and observations to adapt - do more of what's working and adjust where needed. Well then create automation and processes to ensure marketing is consistent and sustainable over time.
Discovery Session
To start, we conduct a discovery session to understand the root of your pain points and align on goals, so we can find optimal solutions and plans.
One-Year Marketing Plan
Based on findings from the Discovery Session, we'll propose a detailed and comprehensive marketing plan for activities over the next 12 months.
Lay the Foundation
Following the agreed upon marketing plan, we create a base for all future efforts. This includes creating a marketing calendar, integrating systems, and setting up tracking so we can start to fully measure the effectiveness of initiatives.
Execute & Experiment
We start to execute against the strategies and initiatives agreed upon in the marketing plan. We'll experiment with different tactics and find out what is driving growth and results.
Maintain & Adapt
After the core plans have been launched and are running, we then use data and observations to adapt - do more of what's working and adjust where needed. Well then create automation and processes to ensure marketing is consistent and sustainable over time.
Schedule a Free Strategy Session
We’ll listen to the things causing you stress and
create a customized plan to combat them.
We’ll listen to the things causing you stress and create a customized plan to combat them.
Brand Foundation
Overview
Communicate Clearly.
Services
Brand Messaging
We work with you to develop clear messaging for your business. We start by distilling down your value proposition which is the base for other projects such as website copy, boilerplate, and social media descriptions. This could include:
- Core Messaging
- Boilerplate
- Company About or Bio
- Website Copy
Visual Brand Identity
We create a consistent visual identity that builds credibility. Whether you are looking to launch a brand or refresh your current brand, we can help. This could include:
- Logo Design or Refresh
- Visual Style Guide
- Unique Colors, Fonts, and Imagery
- Business Cards
- Letterhead & Office Templates
- Social Media Branding Assets
Website Development
We design websites that are both simple, effective, and optimized. We tailor each website to the needs of our clients based on their specific message, industry, and target customer. This could include:
- Copy & Wireframe
- Design & Development
- Email Marketing Integrations
- Analytics Capture
Our Process
The following is the process for a full brand launch or refresh,
including messaging, identity, and website development.
The following is the process for a full brand launch or refresh, including messaging, identity, and website development.
Discovery Session
To start, we conduct a discovery session to understand your mission, value proposition, and aspirational branding.
Propose Brand Options & Messaging
Based on findings from the Discovery Session, we'll propose multiple visual branding options (fonts, colors, imagery, logos) and clear core messaging (tagline, value proposition, about/bio, boilerplate).
Develop Copy
Once we've define clear core messaging, we'll use it to create the website copy and other messaging deliverables (social media descriptions, headlines, etc.)
Website Wireframe
After the copy is finalized, we'll present a working wireframe that visually shows how the layout of the website will look. This gives us the opportunity to make major changes to the website before the development phase.
Website Development
We'll build the site using your preferred platform such as WordPress or Squarespace. The colors, fonts, and imagery will be incorporated so everything is cohesive. Analytics and email tracking will be integrated to prepare for your sales funnel. We'll finish with a session where we take you through the site and train you how to use it.
Discovery Session
To start, we conduct a discovery session to understand the root of your pain points and align on goals, so we can find optimal solutions and plans.
Propose Brand Options & Messaging
Based on findings from the Discovery Session, we'll propose multiple visual branding options (fonts, colors, imagery, logos) and clear core messaging (tagline, value proposition, about/bio, boilerplate).
Develop Copy
Once we've define clear core messaging, we'll use it to create the website copy and other messaging deliverables (social media descriptions, headlines, etc.).
Website Wireframe
After the copy is finalized, we'll present a working wireframe that visually shows how the layout of the website will look. This gives us the opportunity to make major changes to the website before the development phase.
Website Development
We'll build the site using your preferred platform such as WordPress or Squarespace. The colors, fonts, and imagery will be incorporated so everything is cohesive. Analytics and email tracking will be integrated to prepare for your sales funnel. We'll finish with a session where we take you through the site and train you how to use it.
What Our Partners Say
Rachelle Calina | Owner of Honest Buck Accounting
“Desmond took the time up front to discuss my business in depth. Not just as it is, but how I would like for it to evolve. He developed a comprehensive and straight-forward marketing plan based on my ideal client profile, found organizations that my ideal client would belong to found ways for us to get involved and helped me to identify where I was spending needlessly spending money on marketing saving me $750+ per month. This is the first time I have felt confident in marketing approach and I know that the investment will pay off. Thanks Desmond!”
“Desmond has been working with my marketing for two years now. With the website and other avenues of marketing, I have sold several of my paintings from online exposure. He acts quickly when I have changes or new merchandise, so I don’t have downtime for my marketing. Thank you, Desmond!”
Jan Slawson | Owner of Jan Slawson Art
Schedule a Free Strategy Session
We’ll listen to the things causing you stress and
create a customized plan to combat them.
We’ll listen to the things causing you stress and create a customized plan to combat them.
Lead Generation Funnel
Overview
Boost Conversions. Improve ROI.
Services
Lead Magnet Creation
We will help you develop a high-value asset (like an ebook) for your visitors to download in exchange for their email address. By tailoring the asset to something that is of value to your target customer, it helps them self-identify and fills your funnel with highly-qualified leads.
Automated Email Marketing Sequence
After a lead opts-in to receive your high-value asset, they may not be ready to purchase or engage. Their action will trigger an automated sequence which helps to build trust and guide them towards a purchase.
Lead Conversion Landing Page
We’ll create a stand-alone landing page that’s optimized for conversion. We’ll drive traffic to this landing page from email campaigns, social media, and other paid advertising.
Funnel Setup & Implementation
Once everything is created, we can the mechanics of your funnel setup and ready for automation. This can include setting up the email sequence in your account or setup an ad campaign to drive traffic. This can either be a turnkey setup or you can have us manage and optimize the funnel over time.
Schedule a Free Strategy Session
We’ll listen to the things causing you stress and
create a customized plan to combat them.
We’ll listen to the things causing you stress and create a customized plan to combat them.
The Process
Strategy Session
We will discuss your needs, wants, successes, and failures as it relates to your marketing efforts. We'll align on the general direction to take.
Funnel Audit
We'll take a deep dive into your current funnel to find areas for improvement and areas where that are causing you to lose leads. We'll then propose topics
Asset Creation
Based on the agreed upon topic, we'll create the lead magnet, email sequence, and landing page. They'll be aligned with your overall brand messaging and visual branding.
Setup & Implementation
Once all the assets are finalized, we can setup the funnel to run automated and with minimal effort.
